Online Internship Program in Digital Marketing

This internship program is designed for university students to explore the fast-paced world of Digital Marketing. The course blends foundational knowledge with practical applications in SEO, social media, content strategy, and campaign analytics. Through a hands-on capstone project, students will build skills in developing digital marketing strategies aligned with real business objectives.

Detailed Course Content:

Module 1: Introduction to Digital Marketing

• Evolution of Marketing in the Digital Era
• Overview of Digital Marketing Channels
• Marketing Funnels and Customer Journey
• Understanding B2B vs B2C Online Marketing

Module 2: Website Optimization and SEO

• Basics of Website Architecture
• On-page and Off-page SEO Techniques
• Keyword Research and Optimization
• Tools: Google Search Console, SEMrush, Ahrefs

Module 3: Content Marketing

• Types of Digital Content
• Blogging and Article Writing
• Video Marketing Strategies
• Email Campaign Creation and Tracking

Module 4: Social Media Strategy

• Platforms Overview: Facebook, Instagram, LinkedIn, Twitter
• Building Social Media Calendars
• Influencer Marketing and Community Engagement
• Social Media Advertising Best Practices

Module 5: Paid Advertising (PPC & SEM)

• Introduction to Google Ads and Bing Ads
• Campaign Setup and Ad Copywriting
• Budgeting and Bidding Strategies
• Metrics: CTR, CPC, CPA, ROAS

Module 6: Data-Driven Marketing

• Basics of Google Analytics and Tag Manager
• A/B Testing and Conversion Rate Optimization
• Setting and Monitoring KPIs
• Reporting Dashboards and ROI Analysis

Module 7: Final Project Implementation and Presentation

• Digital Campaign Design
• Execution of a Realistic Campaign Plan
• Campaign Analytics and Adjustments
• Final Presentation and Strategic Recommendations

Real-Life Online Project

Project Title: Digital Marketing Strategy for a New Product Launch
Project Brief: A fictional consumer brand is planning to launch a new eco-friendly product line and requires a complete digital marketing campaign strategy. Interns will:

• Conduct a target audience analysis and develop buyer personas
• Design a website landing page layout optimized for SEO and conversions
• Plan and schedule a 30-day social media and content calendar
• Propose PPC and influencer collaboration strategies
• Create a basic marketing automation workflow using email tools

Interns will present their campaign strategy, expected KPIs, analytics plan, and sample content to a simulated executive marketing panel for review and feedback.